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The Cool Spot—whom we’ve already covered here at Tedium fairly well—was an anthropomorphic version of the red dot from the 7UP logo who wore shades. They became so popular they even spawned a video game! WDGY at the time was one of the top-40 rock stations in the Twin Cities. Treat only has half of the billboard in his possession, but was able to extrapolate the rest from an image from one of 7Up’s poster offers—an image that is probably just an inch or two wide. Different styles and concepts abounded in their artwork, but the campaign evolved to greater heights with their audio/video component. | Privacy Policy | Advertise With Us | RSS feed. via {feuilleton}, The UnCola: 7Up and the most psychedelic, LSD-friendly ad campaign of all time, a definitive account of the UnCola campaign, The Montauk Project: The idiotic conspiracy theory that inspired ‘Stranger Things’, ‘Beth, I hear you calling’: The totally made-up, not true story behind the biggest hit KISS ever had, Wowie Zowie: The early beatnik-style artwork of Frank Zappa, The Drive to 1981: Robert Fripp’s art-rock classic ‘Exposure’, ‘The Brave’: The cinematic atrocity that could have tanked Johnny Depp’s career. 7UP pursued the psychedelic imagery of the Uncola campaign primarily through billboards, but also were done up as posters for college dorms and what 7Up called “Fallpaper” (somewhat like wrapping paper) that could be used for any number of purposes. Featuring actor/comedian Orlando Jones as a spokesman inviting people to make 7UP a part of their lives. Pat Dypold’s 1971 “Uncover Summer” billboard poster Although it had established itself as a popular mixer since the end of prohibition, 7UP wasn’t really hip. As already mentioned, Peter Max didn’t make the cut, but legendary illustrators Milton Glaser, Seymour Chwast, Skip Williamson, and Simms Taback, but the artist with the biggest imprint on the UnCola campaign was most likely a woman named Pat Dypold, whose work was consistently chosen by the client to become billboards. A rejuvenation/reinvention was just what the doctor ordered and a new identity for the company was born. Slogan: The Uncola. Originally sketched on a napkin by Rose in 1985, the wily character quickly became the face of a number of T-shirts and took off in popularity.   Lottech96 Posted 14 years 9 months ago Yeah the posts are cool and was kinda funny to see them change the cola like motor Oil. ), What is Tedium? Geoffrey Holder. He was the bald "Un-cola Man" with the deep voice and memorable "Ha Ha Ha Ha" laugh in the 7-Up soda television commercials in the 1970s and 1980s. All of them are gorgeous examples of brazenly psychedelic advertising, and Treat has done a huge amount of work researching the images and the artists responsible for them. Pat Dypold’s 1969 “Butterfly & Bottle” billboard Pat Dypold’s 1971 “The Light Shining Over the Dark” billboard 5/4/2010 2:05 PM PT Before he played Punjab in " Annie ," Geoffrey Holder became famous for starring in 7 Up commercials in the '70s and early '80s. No Pac-Man pattern memorization required. Uncola - What does Uncola stand for? The campaign positions 7 UP as a “license for a little fun” making the brand more relevant and differentiated to its 12-24 year-old target. The campaign successfully contemporized and energized 7 UP’s image and brand personality, while building brand awareness by 71 percent, ad awareness by 57 percent and past 6-month usage among its core target by 18.4 percent. Bob also illustrated “The Youth Fare” in a similar “cartoony” style depicting a green bottle of 7Up as a bi-plane. Within a few months the ads sent 7UP sales rocketing. Even with attempts to distance themselves from the branding, Uncola is still synonymous with the brand. Despite this uncertain, somewhat fickle branding, the idea that 7UP is the Uncola never faded away.   See more ideas about 7up, Vintage advertisements, Vintage ads. Now, that’s effective advertising. Upon arriving he joined Katherine Dunham's dance school where he taught folkloric forms for two years. Kim Whitesides’ 1969 “Un & Un Is Too” billboard uses Lennon/McCartney stand-ins with psychedelic imagery emanating from their “bottle-guitars” 7-Up - The Uncola spot. The brainchild of ad agency Young & Rubicam, the ads sought to combat a common dilemma: a lack of interest and connection to the brand. 7-up, 7up, beverages, branding, brands, cool spot, lemon lime, lemons, limes, make 7 up yours, marketing, orlando jones, soda, uncola. Ad from the back of a WDGY-AM Minneapolis "30 Star Survey" from 1968. As a result, the campaign seemed to be going strong. The UNCOLA TV commercials aired here included two versions, one of which became a global hit, and made a star out of its presenter. C $4.62. In Mad Men Don Draper approves the hiring of Kurt and Smitty based on a cute ditty about coffee said to represent youth values towards retail products, but it’s difficult to imagine Don approving a psychedelic ad that winkingly references actual LSD-25 (as it was known then). On the heels of that success, 7UP revisited the Uncola ads and rehired Geoffrey Holder to lend them his magnificent voice, further cementing the idea of 7UP as a preferable over Pepsi or Coke. Perhaps the most famous spot is the one where Jones strolls down a street wearing a green shirt with “make 7” written on one side and “up yours” on the other. Have we mentioned that this edgily marketed soda once contained lithium? Really makes you want to grab a can of 7UP for yourself, doesn’t it?   There are actually quite a few other possible reasons it’s called “7UP” including the phrase “seven up” consisting of seven letters and the original bottle having a volume of seven ounces. Saved by Geli Conner. Dallas resident Bob Treat has become the world’s foremost collector of the massive 7Up billboards—he has managed to get his hands on 25 of the 53 known UnCola billboards known to exist. The Uncola campaign had so effectively linked to the youth of the 1960s that by the 1990s, it was considered ”what old people drink,” in the words of one financial analyst, “and that’s not what you want in a soft drink.” In 1998, the company finally dropped the Uncola slogan and reinvented its … 7UP hired Geoffrey Holder to be the voice and image of the campaign on television and radio.   TV commercials at the time featured actor Geoffrey Holder talking about "Uncola nuts" (lemons and limes) versus cola nuts, so calling this "The Uncola Hut" was fitting. Be sure to check out the front page of the website, too—it's full of cool stuff. The Uncola campaign continued for some time, but was replaced in 1982 by the successful “no caffeine” ads that were popular at the time. According to actor/pop culture writer Eddie Deezan, this was probably because the drink had seven ingredients—carbonated water, sugar citric acid, lithium citrate, sodium citrate, and essences of lemon and lime oils—and the bubbles flowed upward. : If you email me asking about doing a guest post or posting a backlink, you forfeit ownership of your site to me. Find this one an interesting read? After seeing him perform in St. Thomas, Virgin Islands the choreographer Agnes de Mille invited Holder to work with her in New York. New Listing Vintage 7up Advertising Promo The Uncola Glass opposite of Coca-Cola Glass Mint. Pre-Owned. His new soft drink competed with over 600 other lemon-lime flavored sodas at the time, but sold pretty well … perhaps due to the lithium contained in the soft drink in addition to 7UP’s lemon and lime flavoring.   ‘Un In The Sun’ By Pat Dypold, 1969. In 1967 ad execs at J. Walter Thompson Company in Chicago pitched a radical repositioning of 7Up as a way of reviving dormant sales of the drink—the idea was to capture the new hippie market for 7Up. ... What about those 7-Up red dot commercials. Proudly built on Craft CMS using the Bulma framework. Here are more great images from the campaign, as well as a TV commercial: Then, there was the fantastic 7UP Pac-Man ad which must be seen to be believed. The “Nothing Does it Like 7UP” campaign continued to tout the supposed health benefits of the beverage. And thanks again to the Future London Academy for sponsoring this issue.   He first appeared in 1987, the same year Fido Dido was licensed to PepsiCo. These beautiful glasses are in excellent used condition from a smoke free home. In the late 1960s, 7UP began referring to themselves as the Uncola in attempt to compete with Coca-Cola. He is an anthropomorphic version of the red dot in the 7 Up logo. John Alcorn’s “Uncanny in Cans” billboard seems to reference “the girl with kaleidoscope eyes” from the Beatles’ “Lucy in the Sky with Diamonds” The Uncola campaign stretched from 1969 to 1975, and it used a wide variety of hyper-colorful, psychedelic posters that reminded many people of Peter Max, even though the images used in the campaign were not done by him. We had a couple upside down Uncola fountain glasses as kids. Though many other, largely forgettable ads came and went through the 1990s, 7UP struck gold with the “Make 7 Up Yours” campaign in 1999. Now owned by the Dr. Pepper Snapple Group, 7UP has gone through numerous flavor iterations, and of course a few newer ad campaigns; but nothing will catch the nostalgia and memory of some of the great past campaigns of the company. ... A fresh set of television commercials… 7-Up - The Uncola (1990) Snacks/Food Commercial. thanks again to the Future London Academy. Only 30 participants, all senior professionals from around the world. Budweiser Lizards- The Frogs Revenge. Per Flashbak.com: The UNCOLA campaign changed everything and the ads seemed to say: ‘This is a drink that is definitely not Cola and we are different and we are proud of the difference’. One connection that Treat made that would never have occurred to me is that the much-touted “Un” in “UnCola” was a direct reference to the concept of “un-American” that had stuck to the hippie generation in the hyper-charged political atmosphere of the late 1960s. He wanted to stand out in the soft drink market and create something that would be uniquely his own while simultaneously grabbing the consumer’s love and attention. 0. More television spots followed and the campaign saw a heavy emphasis on radio in order to communicate its message more effectively to its target audience. Share it with a pal! He starred in several advergames in the 1990s, as well as his own 7 Up adverts on television. Today, Cool Spot is probably best remembered for his many video game appearances and his shades. Without further ado, Make 7 Up Yours. It helps that the tune is quite catchy. Vintage 7UP Glass The Uncola Upside Down Drinking Glass. It even makes a great lip balm, if you’re into that sort of thing. First, there was our interview with the golden voice behind those famous Motel 6 ads, Tom Bodett. Talks, workshops, office visits, fireside chats and networking. He starred in several television commercials and a few video games, but ultimately faded into advertising history as the company moved in an altogether different advertising direction. Holder was a prolific painter (patrons of his art included Lena Horne and William F. Buckley, Jr.), ardent art collector, book author, and music composer. Within a few months the ads sent 7UP sales rocketing. ABC refused to air one of the spots during the 1999 Super Bowl because they found it “objectionable.” Another spot was pulled for vastly different reasons in 2002. All rights reserved. One side of each glass says "7-Up" and the opposite side says "The Uncola". 7UP continued to revamp and evolve in its advertising, but met with mixed results. But I digress. Originally one of the seven ingredients contained in the soda, lithium citrate was included by the drink’s inventor for its purported health benefits and supposed positive effects on mood. | Support us on Patreon | Share your ideas! Log in to comment on this commercial. They are 6" tall and hold approximately 16 fluid ounces. Although this seems to be the most plausible reason, it may not be true. Each one ended with the phrase “Feeling lucky seven, feeling seventh heaven, feeling 7UP,” positioning the beverage as not only a family-friendly drink, but something that simply makes its drinkers happy. Nancy Martell’s 1970 “Hear No Cola, See No Cola, Drink UnCola” poster 7up has existed as a drink since 1929, but it wasn’t until 1936 that it was given the name 7Up. Comments. Created by Charles Leiper Grigg, the drink was called Bib-label Lithiated Lemon-lime Soda before Grigg eventually changed the name to 7UP. (One can almost see the director telling the actor to shrug more.). Fido Dido advertised 7 Up outside the US at the time. Why not keep the tradition alive? In today’s Tedium, we’re going behind the fizz with a refreshing look into the marketing history of everyone’s favorite un-cola, 7UP. By taking time to carefully craft a message that echoed with the audience J. Walter Thompson wasable to create one of the most successful soft drink advertising campaigns. June 19. Per the advertising and marketing database at Effie.com, the campaign was also quite successful: The “Make 7 UP Yours” campaign was designed to dispel perceptions of 7 UP as being boring, old and bland, without abandoning its core equity of innocence. And sign up for our newsletter—it'll make your inbox a little better every Tuesday and Thursday. The UnCola.     With a voice similar to that of James Earl Jones, Holder cooly and calmly explains what separates the Uncola from the competition in a warm, calm tone. Nancy Martell’s 1970 “Hear No Cola, See No Cola, Drink UnCola” poster Pat Dypold’s 1969 “Lady Liberty” was the object of protests objecting to the implied endorsement of the Statue of Liberty for a commercial product Milton Glaser’s 1971 “Don’t Be Left Out in the Cola” poster Listen to the most recent broadcast of this show Play November 24th Show. Part of the hilarious “Make 7UP Yours” campaign, the year 2000 spot features Orlando Jones seated at a desk and surrounded by mail. Cool Spot (or simply Spot ) was a mascot for 7 Up in the United States.

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